Meet Alissa Krasner Maizes
Esq. | CFP Professional
A Fee-Only Financial Planner
As seen in:
Simplify To Amplify
Hi, I’m Alissa Krasner Maizes
a CFP® Professional, financial planner, and the founder of Amplify My Wealth.
Here’s what I’ve noticed about money: Even when you earn well, money can still feel stressful, confusing, and unnecessarily complicated. With so many moving parts, most people are left trying to make important decisions without clear context or knowledge; I started Amplify My Wealth to change that.
My goal is to help clients understand how their finances actually fit together, so they can make decisions with confidence instead of just hoping for the best.
What Is a ‘Fee-Only’ Financial Planner?
A fee-only financial planner is paid directly by you, not by commissions from products or investments. That means the advice you receive is centered entirely on your goals, not on selling anything. I don’t earn a percentage of your assets, push products, or answer to anyone but my clients.
Get The Inside Scoop for
Alissa Krasner Maizes.
Esq. | CFP Professional
It’s February 2004, and my children were six months and two and a half years old, and I’m facing what the doctors thought was a cancer diagnosis.
In that terrifying moment, when everything felt completely out of control, I realized there were only two things I could control—my mindset and my finances.
Simplifying my finances became my lifeline, a way to regain control and ensure my family would be okay, no matter what happened.
Here’s the thing, though, I wasn’t starting from scratch. As a stay-at-home mom and the family CFO, I’d already been building wealth for years. I made sure we maxed out contributions to every tax-advantaged account (yes, including a spousal IRA for me). I invested consistently. The compound interest was doing its thing. Even before this in my early career as a lawyer, I chose to consistently invest and max out any tax-advantaged accounts that I was eligible to contribute to.
On paper I was doing everything “right.”
But that moment of crisis revealed something crucial: Even as someone who was financially savvy and proactive, I realized I could do BETTER.
Thankfully, my months of a health crisis turned into a misdiagnosis. But the lesson stuck.
As my sons were preparing for college, I decided to turn a lifelong interest in helping others and wealth-building into my second career. I became a fee-only fiduciary and earned my CFP® certification so I could offer the kind of guidance I’d wanted myself—objective, strategic, and focused on long-term outcomes.
Fee-Only CERTIFIED FINANCIAL PLANNER® Professional
Today, I help clients bring clarity and intention to their financial decisions, with:
Comprehensive financial plans | Strategic retirement planning and tax-advantaged recommendations | Smart investment allocation and cash flow advice | Big picture college savings, estate planning, and life transition guidance
Sometimes, I take a moment to reflect on how fortunate I am to join my smart and accomplished clients on their financial journey. Many have achieved incredible things and feel confident about their financial decisions. Yet, even the most capable people can miss opportunities or overlook hidden risks.
My role is to help you discover those blind spots—so you can go from “doing fine” to achieving even greater financial clarity, control, and success.
Certification
& Affiliations:
Who I Work With
AMBITIOUS WOMEN
I work with ambitious women who are ready to move beyond managing money and start building serious wealth. Many are the primary earners or the ones carrying the financial responsibility at home, some doing it solo.
They do not want to “talk about it.” They want to get it done.
HENRYs
I work with driven professionals who go by ‘HENRY’ (high earners not rich yet) that earn well but want to turn income into wealth. They are building careers, businesses, and some are thinking about starting families while asking bigger questions about retirement, tax strategy, and long-term freedom.
They are willing to make disciplined choices and take action now so they do not have to play catch-up later.
DECISION MAKERS
I work with people who carry the financial responsibility in their households or businesses. They are the ones signing documents, managing investments, planning for taxes, and planning ahead.
They care about protecting family wealth, optimizing income, preparing for their future, and exploring potential opportunities.
FAQs
Create Your Free Financial Snapshot in 15 Minutes
Create a visual snapshot of how your income, assets, and liabilities fit together today using Asset-Map. After you complete your Asset-Map, you’ll have the option to book a complimentary 1:1 conversation to walk through your numbers and finally answer the question: “Am I on track to retire?”
